Privacy Policy

Boing Baby

This Privacy Policy explains what personal data Nova Spark Group, trading as BoingBaby ("we," "us," "our"), collects, how we use it, who we may share it with, and how you can access or correct it. We may update this policy by amending this page, so please check back from time to time.

1. Who this policy applies to

This policy applies to the personal data of:

  • Visitors — individuals who visit our website;
  • Customers — individuals who purchase, request, or receive products;
  • Contacts — individuals who contact us via our website, email, or other means.

2. What we collect

We may collect, store, process, transfer, and use the following types of personal data:

From visitors:

  • IP address or other unique device identifiers*

From customers:

  • Username
  • Account password
  • Full name*
  • Email address*
  • Billing address*
  • Delivery address*
  • Payment information*
  • Telephone number

From contacts:

  • Full name*
  • Email address*
  • Any other personal data you provide to us

* Denotes mandatory data. If you do not provide mandatory data, we may be unable to give you access to our website, deliver products, or respond to your communications.

3. How we use your data

We may use your personal data to:

  • Provide our products — managing and fulfilling your orders, creating/updating your account, and processing billing and payment;
  • Monitor and analyse use of our website and compile aggregate statistics;
  • Personalise your experience and better meet your needs;
  • Improve our website and products based on your feedback and our analysis;
  • Support research and development (including machine learning) to test and improve products;
  • Provide customer service and respond to enquiries, feedback, and support requests;
  • Send non-marketing communications relating to your orders (order confirmations, dispatch notifications);
  • Handle technical and project-management requirements;
  • Maintain the security and integrity of personal data;
  • Prevent fraud;
  • Comply with legal proceedings, regulatory authorities, and official requests;
  • Send direct marketing, only where you have given consent (see Section 8).

We will not use your data for unrelated purposes unless you consent, the purpose is directly related to the original one, or we are permitted to do so by applicable law.

4. Who we may share your data with

We may disclose your personal data to:

  • Our employees and officers, and our subsidiaries;
  • Shopify Inc. and its affiliates, which host and maintain our website and process orders;
  • Payment processors and intermediaries we engage to process payment transactions;
  • Suppliers and fulfilment partners to dispatch your products;
  • Other service providers and data processors, such as administrative, IT, data analytics, data processing, and cloud service providers;
  • Our insurers, bankers, and professional legal, financial, and accounting advisors;
  • Other organisations as required by law, regulation, legal process, or governmental request, or for fraud prevention;
  • Other parties in connection with a merger, sale, financing, or acquisition of all or part of our business.

If you pay via a payment processor, you enter into a contract directly with that processor and are subject to its terms and privacy policy. We recommend reviewing it. Where we share your data with third parties, we use confidentiality and contractual clauses to protect it.

5. Cookies

Our Cookie Policy forms part of this Privacy Policy. A cookie is a small data file a website sends to your device when you visit. We use cookies to:

  • Ensure our website loads and displays correctly;
  • Remember choices you've made (such as username, language, or region);
  • Analyse how you navigate the site to optimise design;
  • Understand your preferences so we can show relevant information and products.

We use both session cookies (unique to each visit) and persistent cookies (retained between visits). Our cookies are necessary, functionality, or performance cookies, plus a limited number of third-party cookies.

By continuing to use our website without refusing cookies, you consent to our use of them. You can refuse or withdraw consent at any time through your browser's "Options" or "Preferences" menu. Removing cookies may affect your experience of our website. We only store cookies for as long as needed for their function.

6. Data retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, and longer where required to meet our contractual or legal obligations. After the retention period, your data is destroyed.

7. Access and correction

You have the right to:

  • Request a copy of the personal data we hold about you (unless we are exempt from complying);
  • Request corrections to data you believe is inaccurate.

We may refuse a correction request if we believe the data is accurate. To access or correct your data, contact us at [support@boingbaby.com]. We reserve the right to charge a reasonable fee for processing such requests.

8. Direct marketing

We may use your full name and email address to market our products directly to you, but only with your consent. Direct marketing may include:

  • Information and promotions about our products, similar products, discounts, and news about us;
  • Updates about our website or products;
  • Seasonal greetings.

You can opt out at any time by emailing us at [support@boingbaby.com] or replying to any marketing message with the subject line "unsubscribe."

9. Contact

If you have questions about this Privacy Policy or how we handle your data, contact us at [support@boingbaby.com].